Friday, January 28, 2005

Finding Value in Healthy Foods

One component of healthy living is healthy eating. Unfortunately, the healthier foods are often more expensive to produce and distribute. But the best foods are the natural foods, presented as God has intended.

How can we strike that balance? One way is to visit the Whole Foods Market (WFM is available in most metropolitan areas). If one does not exist in your area, visit this link. It will tell you which locations are coming soon.

I probably know what you are already thinking. "The last time I went to WFM I had to take out a small loan." However, the principle of shopping smart applies evermore to healthy foods. Not everything at WFM asks for a premium price. The best example can be broadly found in the 365 brand of products. The 365 brand does not sacrifice in quality, yet is competitively priced.

For example, the 365 Cranberry juice is ~$4 per quart. However, this Cranberry juice is not your ordinary Cranberry juice. It only has 7 grams of sugar per serving. Try finding that at a leading grocery store! That's because the 365 juice only contains naturally occuring sugars. Granted, you may want to dilute the juice (making it last longer). It is quite tart and calls for an acquired taste. But we need to rid our diets of refined sugars anyway. After a period of having a low sugar diet it is striking to experience the amount of sugar is contained in the foods and beverages the average American eats.

So, wait a minute. I just said a $4 quart of Cranberry juice was competitively priced. That's right. Because comparison is not the same as ordinary Cranberry juices. The leading brands often 20+ grams of added sugar. Therefore, this is a different product with a different set of benefits. The more comparable Cranberry juice product is more along the lines of $6 per quart.

Another example, is the 365 peanut butter (my favorite). It comes at about $2 per container (I believe it is about 18 oz). Again, this is not your ordinary peanut butter. I will list the ingredients for you: peanuts and salt. And you can taste the difference. After a period of consuming these natural products, going back to the leading brands will make you realize how much sugar is in our American diet.

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